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Volume 13 article 310 pages: 25-36
to European Union market includes free exchange of people, goods and services
as well as wide range of opportunities for companies, but also includes many
difficulties and requirements which need to be fulfilled. As exporting is a
difficult challenge for metal industry companies in Serbia and Bosnia and
Herzegovina, this study included 20 small and medium sized companies from
cross-border area - Zlatibor and Sarajevo districts, which have traditionally
been export oriented, in order to improve activities regarding fulfilling the requirements
for export of metal industry products from given regions. Analyses were
conducted on statistically significant differences between influential
parameters on fulfilling the requirements for export of metal industry products
in cross border area of Serbia and BIH to EU market, financial standings and
investment in the employee development, implementation of New Approach
directives, implementation of management system standards and other. It was
found that the largest issue in both Sarajevo and Zlatibor district are
financial resources for fulfilling the requirements, while most influential
obstacle is lack of government support and incentives. Recommendations are
given to metal industry companies in both districts, based on the conducted
empirical research. The research on fulfilling requirements for export of metal
industry products to the EU market in the cross-border area of Serbia and BIH
gives opportunity for companies in those areas to be connected and motivated to
become more competitive, by using and exchanging modern knowledge and skills,
European procedures and standards, raising the technological level and mutual
work is supported by grants TR 35017 (MESTD) and Research on formal
requirements for export products on EU market in the cross border area in
Bosnia and Serbia, Ref: 2012/306- 285/TD 11 (RRA Zlatibor).
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