PRACTICAL ASPECTS OF REALIZATION OF THE DEVELOPMENT STRATEGY IN THE TOURISM REGION

Vera Rukomoinikova ¹

Vera Rukomoinikova

Affiliations

Volga State University of Technology, Yoshkar-Ola, Russia

Search for articles by this author

∙ Nadezhda Zykova ¹

Nadezhda Zykova

Affiliations

Volga State University of Technology, Yoshkar-Ola, Russia

Search for articles by this author

∙ Iraida Tumbaeva ¹

Iraida Tumbaeva

Affiliations

Volga State University of Technology, Yoshkar-Ola, Russia

Search for articles by this author

Open PDF

Abstract

Many authors have turned their research interests to the problem of efficiency of the tourism development strategy realization. It was the result of the fact that growth and implementation of the tourism development strategies appears to be the common world trend of the last decade. This research focuses on the territorial level. The paper concentrates on the small region of the central part of Russia through the example of which the authors want to retrace the realization of the tourism development strategy adopted by the municipal authorities. The major aim of the study has several objectives associated with the theoretical analysis of practical aspects of the tourism development problem in the region. First of all, there is a need to provide a review of the literature devoted to the regional tourism efficiency evaluation. Secondly, it is necessary to measure the tourism efficiency in the region on the quantitative and qualitative level. The quantitative level refers to statistic data about the regional tourism. The qualitative level includes case study with self-employed individuals who set up their business in the field of rural tourism. Finally, this study has an overarching objective to identify the opportunities for the touristic potential of the small agricultural region of Mari El. It is quite currently important for the region to reveal the patterns according to which an insertion of private sector in the rural tourism development takes place. The research is based on international academic literature and the analysis of Russian experience.

Keywords

Tourism development strategy Long-term tourism development programs Performance indicators Cluster Tourist destination

Acknowledgements

The article was published with the financial support from Ministry of Education and Science of the Russian Federation within the framework of state assignment to the project No 26.1378.2014/K Socio-cultural resources of modernization in the efficiency evaluation of the territory development strategic programs in the context of domestic tourism.

References

Cheng, F. 2008. Using the Delphi method to assess the potential of Taiwan’s hot springs tourism sector. International Journal of Tourism Research, Vol. 10, Is-sue 4: 341–352.

Dwyer, L. & Kim, C. 2003. Destination Compet-itiveness: Determinants and Indicators. Current Issues in Tourism, 6(5), 369-414.

Henderson, J. C. (2006). Tourism in Dubai: Overcoming Barriers to Destination Development. International journal of Tourism Research, 8, 87-89.

http://cooperation.unwto.org/technical-product/tourism-development-master-plans-and-strategicdevelopment-plans (date accessed 10/10/2015).

http://government.ru/docs/12933/ (date accessed 10/10/2015).

http://mari-el.gov.ru/komtur/Pages/plans.aspx (date accessed 10/10/2015).

http://www.programs-gov.ru/razvitieturizma (date accessed 10/10/2015).

http://www.russiatourism.ru/content/8/section/81/detail/4124/ (date accessed 10/10/2015).

http://www.sustainabletourismonline.com/destinations-and-communities/destination-planning/planning-process/strategic-plan (date accessed 10/10/2015).

Iatu, C. & Bulai, M. (2011). New Approach in Evaluating Tourism Attractiveness in the Region of Moldavia (Romania). International Journal of Energy and Environment, 5, 165-174.

Mamun A. & Mitra S. (2012). A Methodology for Assessing Tourism Potential: Case Study Murshida-bad District, West Bengal, India. International Journal of Scientific and Research Publications, Vol. 2, Issue 9, 6-18.

Mill, R.C. & Morrison, A.M. (1999). The Tourism System. Dubuque, Iowa: Kendall Hunt Publishing Company. 350.

Nikolayeva, A.N., Khalilova, T.V., Rukomoinikova, V.P. 2015. The Concept of the Regional Industrial Cluster Information Support. Mediterranean Journal of Social Sciences. MCSER Publishing, Rome-Italy. Vol 6, No 2: 29-35.

Polukhina, A.N., Rukomoinikova, V.P. 2015. Evaluation of the tourism development strategic programs efficiency (by the example of the Volga Federal District). Monograph, Yoshkar-Ola. Volga State Univer-sity of Technology.

Romero, R. & Homar V. 2012. Projections of the climate potential for tourism in Platja de Palma, Spain. International journal of Tourism Research, 11, 64-82.