Istrazivanja i projektovanja za privreduJournal of Applied Engineering Science

THE ROLE OF INTERNAL COMMUNICATION IN BUSINESS SUCCESS


ISSN: 1451-4117

E-ISSN: 1821-31977
Volume 6 number 19, pages: 33 - 40

Dobrijevic Gordana
Singidunum University, Belgrade, Serbia

Communication has a very important role in business, which includes different kinds of relationships among people and organizations people make. In order to buy or sell goods or services, we have to communicate with others. Also, internal communication is crucial for efficient work in any organization, and it is becoming a source of competitive advantage.

View article

1. de Bussy,, i dr. (2003) Stakeholder theory and internal marketing communications: A framework for analysing the influence of new media. Journal of Marketing Communications, Issue 9, str. 147-161

2. Hartley, S.W., Lee, P.L. (1986) Implementation of service marketing programs: Key areas for improvement. Journal of Professional Service Marketing, vol. 2, Issue 1, str. 25-37

3. Hinner, M.B. (2002) Communication science: An integral part of business and business studies. Freiberg, Working Papers Issue 13

4. Morgan, N.A. (1990) Implementing marketing: Key issues for professional service firms. Journal of Professional Service Marketing, vol. 6, Issue 1, str. 7-16

5. Opitz, I. (2003) Good internal communication increases productivity. Freiberg, Working Papers br. 7

6. Power, M., Rienstra, B. (1999) Internal communication in new corporate conglomerates. International Journal of Public Sector Management, vol. 12, Issue 6